The City of Vancouver has a rich history of car sharing having been the second city in North America to have a provider, with the launch of the co-operative Auto Network (now named Modo) in 1997. Fast forward to 2016 and there are now four car share providers, totaling 150,000+ members and 2,000+ vehicles. Vancouver identifies car sharing as a tool to reduce vehicle dependency, by encouraging households to become car-lite or car-free. The City sees car sharing as part of the solution to achieving 66 percent of trips on foot, bike, or transit by 2040. My research seeks to understand when and how the City of Vancouver first saw car sharing as a means to manage transportation demand. Through content analysis and in person interviews the research will examine the role the City of Vancouver has had in accelerating car sharing. It is anticipated that my research will find that Vancouver has played a significant role in accelerating car sharing.
